Setting a New Standard

J. Bernard Machen, President

I am very excited to introduce the University of Florida’s new signature (logo) and identity standards. The new signature brings to mind the history and tradition of the University while introducing a strong and vibrant look for the future.
See identity.ufl.edu for details.

During the next year, it’s our goal to see the signature in use everywhere you might experience the University of Florida; from university stationery, publications and marketing materials to university building and vehicle signage.

The new logo will add to the momentum of the communications campaign we started last year, University of Florida, The Foundation for the Gator Nation. Just as that effort was the result of research and input from UF students, faculty and staff, this new look is based on the collaboration of many groups within the university.

You will notice a new UF “monogram” and will see that the UF wordmark has been refreshed. We have also developed a new design system for visual communications as well as graphic standards to support institutional unity. This manual establishes standards for consistency and ensures the integrity of UF’s identity program.

The identity and signature system standards are effective today. Keeping in mind our sustainability initiative, I encourage you to use existing supplies of materials until they are depleted or within 12 months. I know that you, like I, will use our new identity and graphic standards with pride and enthusiasm.

Your participation is appreciated as we work together to advance the University of Florida.