University of Florida / Pepsi Partnership

Published: August 17th, 2005

Category: Memos

Ed Poppell, Vice President for Finance and Administration

The University of Florida and Pepsi have entered into a new ten-year exclusive Beverage and Licensing Agreement that begins on Tuesday, August 16, 2005. This Agreement also includes Shands and the University Athletic Association. The money generated from this partnership will be used for scholarships, academic enhancements, student life programs, and student- related initiatives, events and activities on campus.

This notice is just a reminder of our partnership and of some of the terms of the Agreement that you should be aware of.

Pepsi soft drinks, juices, iced tea, energy drinks, chilled coffee drinks, Gatorade, Propel, and water products are the exclusive beverages sold, served and/or advertised at the University of Florida. This Agreement covers activities at ALL UF facilities in Alachua and Duval Counties including Shands at UF and all University Athletic Association operations. All forms of sales and distribution are affected by the Agreement, including, but not limited to, vending machines, convenience stores, campus food service establishments, bookstores, and UF sponsored catered events. This exclusive agreement means that ONLY Pepsi products can be sold, given away, distributed, or otherwise marketed on the UF campus.

Pepsi will have a wide range of products on campus, including Gatorade, Dr. Pepper, Mountain Dew, Starbucks Frappuccino, Tropicana Juices, Aquafina Water, Lipton Iced Teas, SoBe and Dole Juices. Additional information regarding all Pepsi-Cola Brands can be accessed at Pepsi’s home page at or click on the Business Services Division hyperlink at

Thank you for your cooperation in making this a successful venture. If you have any new or additional vending machine placements that are desired, please contact Business Services at 392-0306. If you have any question pertaining to the Agreement, please contact Jim Morgan, Director of Business Services, at 392-0306,

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