Target Audience Research (

Published: January 4th, 2012

Category: Memos

Andy Fletcher, Associate Vice President, University Relations

The university is conducting research to identify and prioritize the various audiences we currently serve or desire to serve through communications (list attached). Many of you have conducted your own audience research and we would like to merge your findings with our database. Please forward any appropriate data, or links to research you feel is pertinent, to Florida Bridgewater-Alford at

Also, please indicate the target audiences you consider to be the most important to your college or unit, and let us know if there are any you feel should be added to the existing list.

Thanks very much for your contributions to this important initiative. This information will not only benefit overall university communications, but will be highly valuable as we move forward with phase two development of the university website.


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